Market Positioning

Our target market includes small and medium size businesses, organizations and government agencies and programs.  They usually employ between 25 and 1,000 employees.

If you divide the market by five segments (high, upper midrange, midrange, low to midrange and low), then you can see that our product prices fall in low to midrange category.

Typical budget size for our development projects is between $25,000 and $150,000, and the duration ranges from six weeks to six months.

We differentiate ourselves by offering high end enterprise software products and services and at low to midrange market prices. We can afford doing so without compromising quality, mainly due to our two competitive advantages. First of all, we benefit from the unprecedented efficiency of the newest generation of software represented by the Microsoft .NET and XML Web Services. And secondly, by being a global company, we have an opportunity to shift some of our production costs to countries with very inexpensive, yet highly skilled software programming labor.